Google rocked the pay-per-click (PPC) advertising world today by releasing “Product Ads”. These ads, targeted to consumer product retailers, display a product image right on the search results page.
This is big news on its own as image-ads get clicked on significantly more than standard text-ads. But the bigger news is that big advertisers (those with their own Google account representatives) can now start bidding on a pay-per-sale basis. This means they no longer have to pay for unprofitable clicks. Only when they make a sale do they share part of the revenue with Google. Pretty awesome right? It gets bigger.
Advertisers will have to option to allow Google to handle all the keyword management automatically. That means that instead of building out (and managing) their own keyword lists, they can leave it in Google’s capable (and highly motivated) hands.
Do you think this is a good move? Will customers appreciate handing over the keyword reigns to Google or does it take away advertiser control?
(Source: adwords.blogspot.com)
brit:
First there were smart phones. Then there were smart TVs. Now, there are smart… receipts?
Consider me a fan. I wish every food receipt was printed like this - we could all use a lesson on the nutritional value of food we eat when we dine out. Investors and restaurant owners, I suggest you head over to the Nutricate website to see how you can leverage what they’re doing.
(via brit)
Running an online business? You need to be tracking these metrics. In fact, many of them will be useful for businesses of every persuasion.
- Churn
- Contracted Monthly Recurring Revenue (CMRR)
- Cash
- Lifetime Profit per Customer (LPC)
- Customer Aquisition Cost Ratio (CACR)
- Cost Per Aquisition (CPA)
For the full formulas and additional information, visit “Think Vitamin » How to Track Six Key Metrics for Your Web App”.
Any other metrics you recommend tracking?
I’m not a huge Jeep fan, per se, but their new ad makes me proud to be an American.
This guy got himself a job at ad agency Y&R by setting up $6 worth of AdWords ads. Awesome. The Google Job Experiment
via brit
The COO of Mozy.com was recently a guest on an episode of Press:Here on NBC SanFrancisco. Check it out. How’d he do?
Maybe you should be the first one to offer a salary number at your next job interview.
Chiquita is doing some fun new stuff with their brand.
